Advanced Technology: Pure Athlete has been a leading brand in ski socks for years and is the creator of many of the best-selling ski socks in the United States. Countless hours were spent perfecting our advanced technology that helps to keep feet...

Who is Pure Athlete? At Pure Athlete, we are the manufactures of the bestselling snowboard and ski socks for men and women on Amazon. We have spent countless years perfecting our technology to provide an advanced ski sock that fits comfortably...

Most thermal socks with merino wool have 50 to 60% merino, while ours have 80%. More merino means more warmth and comfort from the finest wool material. These socks are even softer on the inside, with brushed fleece linings. This makes them great...

Why MERIWOOL? Soft & Comfortable. When you think wool, you may think scratchy, but MERIWOOL's Merino Wool clothing line is far from it. We only use superfine 18.5-micron 100% all natural Merino wool responsibly sourced from Australia to ensure...